At Ch. Sarraf & Co. we bring together over 55 years of expertise, knowledge, and experience to the brands we represent, market, promote and distribute. We work hand-in-hand with our partners to ensure strategies that optimize visibility and promote year-on-year growth. Our multi-channel distribution network and relationship with our customers form the bedrock of our reputation as the distributor of choice in Lebanon.
Ch. Sarraf & Co.’s Consumer Goods Unit has a global platform that ensures deep, fast and reliable distribution of the brands we offer.
Our sales structure secures a wide coverage and broad penetration across the following trade channels: Hyper/Supermarkets, Self Service Stores, Groceries, Wholesalers, Pharmacies and Institutions. Our dedicated and committed promotion and trade-marketing teams engage with consumers and trade to boost conversion rate. Our objective is to win at the first moment of truth and to deliver successful initiatives executed with optimized tools. We also enjoy strong roots in the local market and well-built knowledge of the retail business, enabling us to offer world-class trade solutions and records in global sales.
Ch. Sarraf & Co.’s Professional Care Unit caters to passionate hair stylists and artists.
Our extensive expertise and experience in the hairdressing industry ensure the brands we represent are in a trusted leadership position in the market. A team of marketing strategists, educators and sales consultants work closely with salon owners to remain on par with clients’ needs and trends. We offer our clientele services including: education in terms of product knowledge; product usages and trends-related courses; salon support; and international exposure.
Ch. Sarraf & Co.’s Cosmetics & Fragrances unit handles the sales and marketing of cosmetics and fragrances
covering department stores, perfumeries, cosmetic stores, pharmacies and beauty corners within Hypermarkets. Our marketing team conducts exclusive launches and dynamic visibility and promotion initiatives to continuously enhance the equity of our brands and increase market share. Moreover, our well trained Beauty Consultants offer an unparalleled advice, service and a
delightful retail experience to shoppers while transmitting the brands’ philosophy, features and benefits.
The Shiseido Day Spa provides clients with a generous selection of over 40 treatments and cures
that adhere to Shiseido’s values based on detox, relaxation, boosting circulation and positive energy by focusing on the body’s Tsubo points. The Spa encompasses five cocoon-like treatment rooms and two relaxation rooms, as well as make-up facilities. True to the core values and traditions of the Shiseido brand, Shiseido Day Spa treatments are the fruit of an alliance between Eastern philosophies and Western science and technology.
FINE is Hygienic germ-free tissues, the only tissue brand in the world recommended by the Family Hygiene Institute (FHI).
Wella Professionals is the official beauty destination for salon professionals. It offers salon hair products, hair color ideas, and styling inspiration.
The Shiseido Day Spa successfully blends Eastern traditions and philosophies with Western science and technology. The Spa’s philosophy provides beauty that cares for your mind, body and soul.
essence cosmetics gives you easy access to great products that inspire you to express who you are with style, confidence and fun. We say NO to animal testing and YES to quality.
Collistar is a leading Italian brand in beauty care. Collistar's philosophy is to offer high quality and effective products at a competitive price.
Koleston is an intense color cream, rich and balanced color results with natural depth and shine and nourishes the hair…100% grey coverage.
Ch. Sarraf & Co. offers a wide-range of job opportunities in trade-marketing, marketing, promotion, and sales. Our success stems from carefully selecting the right talent for the job opening. To launch your career with us, click on the below link and apply online for a vacancy.
