Free from Ammonia and using 100% natural ingredients and recycled packs, Soft Color by Wella brings a whole approach to at home hair coloration. “Soft Color range has the essential ingredients to create a positive and significant disruption in this segment. We are very much looking forward to introducing it to a market looking for a natural, safe, and environment conscious way to approach hair color,” said Tareck Azzi, Personal Care Unit Manager, Ch. Sarraf & Co. Soft Color by Wella is the first advanced kit that combines care and natural benefits. Providing two times the luminosity and offering 90% less hair breakage, Soft Color’s superior no animal origin technology is based on Shea Butter, Aloa Vera, and Coconut oil with color lasting up to 28 washes.
