Setting the stage to launch Wella Professionals’ latest innovation in color, Koleston Perfect ME+, the Ch. Sarraf & Co. Professional Unit team co-hosted an event with hair color guru and Wella Professionals Ambassador to Turkey, Ahmet Cobain. Drawing in 200 hairstylists from 70 salons, attendees were regaled with a customized Look & Learn Workshop which saw Cobain cut hair and delve into the intricacies of color and skillfully blending the roots with the ends – one of his trademark techniques. “We were very excited to bring this unique event to hairstylists from across the country. Since Wella Professionals’ newest range in hair color brings such outstanding features, we felt that collaborating with Ahmet Cobain was an ideal staging ground for such a launch,” said Georges Ghosn, Professional Unit Manager, Ch. Sarraf & Co. “We would like to thank him for joining us at this event and look forward to many more of its kind in Lebanon,” he added. Koleston Perfect with ME+ is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+, both proven to deliver vibrant rich color with less damage color after color while ME+ significantly reduces the risk of developing a new allergy to hair color. The event took place at Malia Tower and was followed by a cocktail party. Ahmet Cobain is also the founder of Garage Hair Repair Studio.
