Where Cosmaline goes beauty is sure to follow. In this case, visitors to BeautyWorld Saudi Arabia delighted in Cosmaline’s stunning display of its hair care, hair coloring, Hair Styling, Skin & Body Care, and Kids Care ranges. Already renowned for its quality, innovation, and attractive packaging, Cosmaline was the only Lebanese personal care brand to participate in the trade fair, “It goes without saying that Saudi Arabia is a very important market for us,” said Said El Rez, Sales & Marketing Director, Cosmaline. “We were particularly pleased with the popularity of our star ranges, Soft Wave Hijab and Soft Wave Kids, with consumers and distributors alike. So participating in this event was an excellent way for us to introduce our full product ranges to potential distributors. Moreover, we gathered a lot of insights about the Saudi market and the needs of its consumers, from which we will be developing and introducing products into the market,” he added. Beauty World Saudi Arabia took place at the Jeddah Center for Forum and Events.