Even breaking its own records, the Cosmaline team developed, launched, and marketed Soft Wave Hello Sunshine! Hair Lightener in less than a month. “The challenge was on to bring this product from concept to creation in just a few weeks,” said Ornella Naime, Product Developer, Cosmaline. “We had the idea to add this exceptional product to the Cosmaline family during a meeting in May and by mid-June we were sending it to bloggers and influencers to expand our online presence. It was truly a feat that could not have been done without the focus and dedication of the whole team,” she added. Soft Wave Hello Sunshine! is a natural lightening complex that gives your hair a radiant beachy look whether you’re by the sea, in the office, or anywhere else. Infused with camomile and lime extracts for extra brightening, this lightener is mild and gentle on your hair. Just a few sprays let the sun shine in! Ideal for light brown and blond shades.
