With a view to develop the training, sales, and merchandising skills of CH. Sarraf & Co.’s FINE team, FINE Academy has led workshops focusing on Train the Trainer, Selling Skills and Merchandising. “We would like to thank FINE Academy for sharing with us their knowledge and field expertise. The sessions were invaluable in providing us with insights and tools to boost our sales skills, go to market, merchandising, and field training,” said Tareck Azzi, Business Manager, Consumer Products, Ch. Sarraf & Co. “We strongly believe that the information and materials acquired will positively impact the brand and raise the performance bar locally,” he concluded. The three-day event took place at Malia Group and brought together a cumulative total 33 salespeople, trade marketers and merchandisers.