Ch. Sarraf & Co.’s Professional Care Unit recently collaborated with Malia Group’s Learning & Development Department to offer salon owners from across the country a unique and personalized workshop called Communicating in Style. The full-day workshop was divided into two parts: Boosting Communication Skills and System Professional Product Knowledge. “The objective of this workshop was to enhance the hairdressers’ ability to actively and effectively communicate with their clientele which we did thanks to specifically designed role play and scenarios. We decided to pair up the experience with product knowledge on System Professional because of the different layers it has to offer,” said Patrick Sfeir, Wella Professionals Educator, Ch. Sarraf & Co., who led the workshop. Part of the unit’s portfolio of hair care and colorant brands, System Professional is the only one with the exclusive diagnosis system to define the uniqueness of hair and has been designed to deliver a true luxury experience.
